Sounds familiar? On- Branson Travel Guide , which was viewed as the domain of the Web ‘geeks’ a decade back, is the new mantra for the Web savvy generation of nowadays. Logging on to the Net and accessing the vast pool of sources has become the norm of the day.

Currently, the fastest growing category for B2C e-commerce in India is Travel. From railways to airlines, hotels to travel packages- practically every segment of the travel sector is seeing a surge in on-line bookings.

With the worldwide increase in popularity for On the net Travel, On line Travel sales worldwide enhanced by as a lot as 34% from 2004 to 2005 and reached $62 billion in the US markets and $31.1 billion in the European markets. On the net travel in Asia too, is on a roll, estimated to attain $16 billion by 2006 additional than double that in 2003.

The exploding globalisation in India has catalysed the rapid expansion of World-wide-web connectivity and e-commerce activities all through the country. Currently, India boasts of an ever-rising user base whose understanding of the Net is at par with that of any created nation, boosted by the reality that 68% of the customers lie between the age group 15-30 years.

The emergence of low-price airlines and online ticket booking along with development in on line railway reservation is the key in this World-wide-web booking boom in India. With the improved trust in safety of credit card transactions and online payment possibilities, of the 90 % of the Indians who planned and researched travel possibilities by way of the online, 15-20 percent in fact booked utilizing the Internet.

The travel business is cashing on this development with devoted e-commerce portals that enable buyers to make on the web bookings and payments for hotel rooms, air tickets, auto rentals as effectively as holiday packages.

Interactive procedures like search tools targeting many airlines and variable airfares let travellers to zero in on the best flight, coupled with search engines for sifting by means of the large array of hotels and booking selections, are a ideal lure for the users, along with the final minute bargains and tempting discounts that have grow to be an integral element of the world wide web purchasing.

The on the net travel now, brings with each other the most effective of technology and interactivity, and in depth business network in a one-quit resolution that drives down fees- all just a handful of clicks away.

Of the 38.five million folks logged-on in India, the Travel business accounts for over 23% of net purchasing in India, which translates into a whopping 4.8 million Indian users who venture for the Online Travel.

This acceleration accentuates the travellers’ preference to straight involve themselves and control their travel alternatives, creating Online Travel Buying in India the most preferred pre-departure tool of the day.